• LinkedIn
  • Instagram
  • Youtube
  • mail@kalzip.com
  • German
  • English
  • French
  • Italian
  • Deutsch Deutsch German de
  • English English English en
  • Français Français French fr
  • Italiano Italiano Italian it
+44 (0) 1942 295500
Kalzip GmbH
  • News
  • About us
    • Kalzip GmbH
    • History
    • Sustainability
    • Donges Group
    • Management
    • Kalzip Career
    • UN-Climate Conference 2021
    • The Chernobyl Story
    • Sports venues
  • Products
    • Kalzip® Roof Systems

      • Liner-Deck Roof System
      • Deck Roof System
      • DuoPlus E
      • Kalzip® Vario LB refurbishment system
      • Solar Systems
      • NatureRoof
      • Standing Seam Facade

      • Profile widths and profile shapes
      • Accessories
    • Kalzip® Facade Systems

      • FC Facade
      • TF800R Facade
      • Standing Seam Facade

      • Profile Widths
      • Accessories
      • Kalzip® Foldable Aluminium

      • Foldable Aluminium
  • Downloads
  • Service
    • Kalzip installer
    • NBS Specifications
    • FAQ
    • Approvals
    • Certificates
    • Site production
  • References
    • Product references

      • Roof System
      • Facade System
      • Foldable Aluminium
      • Construction type

      • New Construction
      • Refurbishment
    • Building Type

      • Education & Healthcare
      • Energy
      • Commercial & Industrial
      • Public offices and buildings
      • Sport & Leisure
      • Transport
      • Residentials
  • Contact
  • Search
  • Menu Menu
  • Deutsche Version
  • English Version
  • French Version
  • Home
  • News
  • About us
    • History
    • Sustainability
    • Donges Group
    • Management
    • Kalzip Career
    • The Chernobyl Story
  • Products
    • Kalzip® Roof Systems
      • Liner-deck Roof System
      • Deck Roof System
      • DuoPlus E
      • Vario LB refurbishment system
      • Solar Systems
      • NatureRoof
      • Standing Seam Facade
      • Profile widths and profile shapes
      • Accessories
    • Kalzip® Facade systems
      • FC Facade
      • TF800R Facade
      • Standing seam Facade
      • Profile widths and profile shapes
      • Accessories
    • Foldable Aluminium
      • Accessories
  • Product references
    • Roof structures
    • Facade Systems
    • Foldable Aluminium
    • New construction
    • Refurbishment
    • Education & Healthcare
    • Energy
    • Commercial & Industry
    • Public offices and buildings
    • Sport & Leisure
    • Transport
    • Residentials
  • Service
  • Contact
    • +49 (0) 261 98 34-0
    • germany@kalzip.com
    • Our contacs
    • Privacy policy
    • Disclaimer
  • NBS Specifications

Kalzip wins German Brand Award

10. June 2022/in Company Information, News/by Kalzip GmbH News

Kalzip wins “Winner” Award in two categories at once

The German Brand Institute Foundation has awarded the manufacturer of aluminium façades and roofs, Kalzip GmbH, Koblenz, Winner in the categories “Excellent Brands – Building & Elements” and “Excellent Brands – Digital Brand of the Year”.

“We saw our participation in the German Brand Award 2022 as an opportunity to have our work on digital strategy recognised,” explains Yannick de Beauregard from the Kalzip marketing team. “By winning, we feel encouraged that we have taken the right steps for Kalzip and will continue to do so. The fact that we have now also been able to win the award for the ‘Excellence Brand’ fills us with pride. ”

Brand awareness campaigns are intended to significantly increase the perception of the Kalzip brand in the online sector. In previous years, the level of awareness among architects and clients fell due to internal change processes and the associated low level of communication measures. In addition, the demographic change on the customer side required a significantly higher digital presence than in the past.

“We want to play the same relevant role in online perception as we do with our construction projects worldwide,” Yannik de Beauregard sums up. “The award for ‘Digital Brand’ includes all measures to present the brand digitally. For this, we provided insights into our follower numbers, video and website views and what we did for them. The ‘Excellence Award’ represents the overall perception of the brand and how it has evolved over the last few years. ”

The aim was to achieve adequate digital visibility in the B2B market, which could initially be achieved with a few lighthouse projects, but in the long term would lead to a permanent increase in brand awareness. The focus was on the anniversary of the Chernobyl environmental disaster, in which Kalzip played a key role in the new protective cover for the damaged reactor, COP 26, the world climate summit in Glasgow, and the topic of sports facilities with a focus on the EURO 21.

The Award
The German Brand Award 2022 is divided into two disciplines: “Excellent Brands” rewards the best product and corporate brands in an industry. “Excellence in Brand Strategy and Creation” honours the strongest campaigns, concepts and strategies of individual disciplines.
The “Excellent Brands” category takes a holistic view of brands and assesses the brand management of product and corporate brands within their competitive environments against each other. The categories are therefore divided into sectors and industries.  
The manufacturer of aluminium façade and roof elements belongs to the “Building & Elements” sector. It mainly includes building materials, construction elements such as windows and doors, insulation materials as well as companies from the smart home and building management sectors.

This is what winners look like! – In Berlin, Yannick de Beauregard (Marketing Manager at Kalzip) and Kathrin Lutz (Group Head Marketing at the Donges Group) were overjoyed to receive the awards.

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://www.kalzip.com/wp-content/uploads/2022/06/thumbnail_IMG_2166_ret.png 960 1280 Kalzip GmbH News https://www.kalzip.com/wp-content/uploads/2019/10/kalzip-logo.png Kalzip GmbH News2022-06-10 14:25:262022-06-10 14:28:19Kalzip wins German Brand Award

Search

  • Kalzip, Dach+Holzbau – „Vario LB auf Schule Achim, Bremen“23. June 2022 - 8:43 am
  • Kalzip wins German Brand Award10. June 2022 - 2:25 pm
  • The Hazards of specification switching24. May 2022 - 6:25 pm
  • New daycare centre in Murg16. May 2022 - 11:40 am
  • Roof refurbishment market halls Sendling7. April 2022 - 11:28 am
  • Refurbishment of Inverurie Community Campus31. March 2022 - 9:47 am
  • Sustainable production halls at TRUMPF10. March 2022 - 10:46 am
  • Development of the German Air Traffic Control Campus24. February 2022 - 1:36 pm
  • Futurebuild 2022 in London3. February 2022 - 3:45 pm
  • Building of the Ajman-Kadyrow-Mosque7. January 2022 - 8:39 am
Copyright © 2021 | Kalzip® GmbH
  • LinkedIn
  • Instagram
  • Youtube
  • Terms and conditions
  • Disclaimer
  • Privacy policy
The Hazards of specification switchingKalzip, Dach+Holzbau – „Vario LB auf Schule Achim, Bremen“
Scroll to top
Privacy & Cookies
We are using cookies to give you the best possible experience on our website. Some of them are essential to display the website, while others help us to improve this website and your experience. You can consent to the use of cookies (except for functional cookies), your consent is voluntary and can be withdrawn at any time with future effect. For more information, please see our privacy policy.
Individual settings Accept all
Cookies

Data protection overview

We are using cookies to give you the best possible experience on our website. Some of them are essential to display the website, while others help us to improve this website and your experience. You can consent to the use of cookies (except for functional cookies), your consent is voluntary and can be withdrawn at any time with future effect. For more information, please see our privacy policy or the imprint.
Functional
Always Enabled

Functional cookies are absolutely necessary for the proper functioning of the website. This category only includes cookies that ensure basic functionalities and security features of the website. These cookies do not store any personal information.

Statistics

Statistical cookies are used to understand how visitors interact with the website. These cookies help provide information about metrics such as number of visitors, bounce rate, source of traffic, etc.

Marketing

Marketing cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customised ads.

Save & Accept