Kalzip wins “Winner” Award in two categories at once
The German Brand Institute Foundation has awarded the manufacturer of aluminium façades and roofs, Kalzip GmbH, Koblenz, Winner in the categories “Excellent Brands – Building & Elements” and “Excellent Brands – Digital Brand of the Year”.
“We saw our participation in the German Brand Award 2022 as an opportunity to have our work on digital strategy recognised,” explains Yannick de Beauregard from the Kalzip marketing team. “By winning, we feel encouraged that we have taken the right steps for Kalzip and will continue to do so. The fact that we have now also been able to win the award for the ‘Excellence Brand’ fills us with pride. ”
Brand awareness campaigns are intended to significantly increase the perception of the Kalzip brand in the online sector. In previous years, the level of awareness among architects and clients fell due to internal change processes and the associated low level of communication measures. In addition, the demographic change on the customer side required a significantly higher digital presence than in the past.
“We want to play the same relevant role in online perception as we do with our construction projects worldwide,” Yannik de Beauregard sums up. “The award for ‘Digital Brand’ includes all measures to present the brand digitally. For this, we provided insights into our follower numbers, video and website views and what we did for them. The ‘Excellence Award’ represents the overall perception of the brand and how it has evolved over the last few years. ”
The aim was to achieve adequate digital visibility in the B2B market, which could initially be achieved with a few lighthouse projects, but in the long term would lead to a permanent increase in brand awareness. The focus was on the anniversary of the Chernobyl environmental disaster, in which Kalzip played a key role in the new protective cover for the damaged reactor, COP 26, the world climate summit in Glasgow, and the topic of sports facilities with a focus on the EURO 21.
The German Brand Award 2022 is divided into two disciplines: “Excellent Brands” rewards the best product and corporate brands in an industry. “Excellence in Brand Strategy and Creation” honours the strongest campaigns, concepts and strategies of individual disciplines.
The “Excellent Brands” category takes a holistic view of brands and assesses the brand management of product and corporate brands within their competitive environments against each other. The categories are therefore divided into sectors and industries.
The manufacturer of aluminium façade and roof elements belongs to the “Building & Elements” sector. It mainly includes building materials, construction elements such as windows and doors, insulation materials as well as companies from the smart home and building management sectors.
This is what winners look like! – In Berlin, Yannick de Beauregard (Marketing Manager at Kalzip) and Kathrin Lutz (Group Head Marketing at the Donges Group) were overjoyed to receive the awards.The Hazards of specification switchingKalzip, Dach+Holzbau – „Vario LB auf Schule Achim, Bremen“